Silver Spring, MD 20910
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Educational Sessions
Heartfelt Designs, Smart Business: Elevating Your Sympathy Work
Discover how to blend compassion with profitability as you elevate your sympathy offerings. This session equips florists with smart design strategies, communication tools, and business practices to deliver meaningful tributes that support sustainable growth.
- How to balance artistry and efficiency with cost-effective design strategies, and pricing.
- Communication techniques that build trust and provide comfort to grieving families.
- Steps to strengthen relationships with funeral directors for long-term business success.
Lost in Space: Where are Your Profits?
Take a deep dive into the biggest "black holes" draining your floral business. This eye-opening program reveals the six major cost centers affecting your bottom line—and how to track, measure, and control them to unlock new profit potential.
- How to use formulas and worksheets to identify and improve key profit areas.
- Proven cost-control techniques used by top-performing florists.
- The most common—and costly—profit pitfalls hiding in every business.
Out-Plan. Out-Last. Out-Deliver: Building a Culture That Blooms Under Pressure
Success in floristry requires more than design skills—it requires a resilient, empowered team. Learn how strong workplace culture transforms busy seasons into opportunities through preparation, collaboration, and dependable leadership.
- How building a strong culture reduces chaos and burnout during peak holidays.
- How preparation, systems, and clear processes boost confidence and efficiency.
- How collaborative relationships with staff and vendors create reliability and long-term trust.
Wow Factor Installations: Designs That Dazzle & Deliver Profit
Elevate your weddings and events with breathtaking installations that captivate clients and strengthen your bottom line. This session blends creative inspiration with practical pricing and production strategies to help your business shine.
- Techniques for hanging installations, arches, and chuppahs that make a dramatic impact.
- How to price and execute installations in ways that protect and grow your profit.
- Workflow strategies for efficient planning, setup, and team coordination.
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